It’s Fate.

Life can take us on a pretty circuitous path, don’t you agree? Yet somehow we land where we’re supposed to be. For me, it was opening this fashion boutique in the resort community of Wisconsin Dells, Wisconsin, after years spent as a journalist, tourism director and even a member of the Governor’s cabinet.

Alpha Beta Karma is equal parts Parisian market and So Ho boutique - think of it as elegance with an edge. I buy clothes and accessories that I love…how’s that for a simple business formula! My wish for all my customers is to buy the things you love too, and to just be you.

I hope you enjoy all the goodies I’ve handpicked from fashion designers in LA, New York, Georgia and all points in between. We’re a boutique in the most genuine sense of the word, which means small quantities, high style and lots of love and attention. Alpha Beta Karma is fashion that won’t break the bank but will make you feel like a million bucks. Let’s toast to transformation…after all, it’s good for the soul!

All best,
Kelli Trumble
Owner and Chief Fashion Consultant